Based in Los Angeles, McGreevy will continue to report to Keith Bernstein, Founder of Crunch Digital.
McGreevy will continue to work closely with clients for song clearance, song database management, and with App developers and start-ups who participate in Crunch Digital’s “Digital Music Sandbox” to maximize their opportunity for success.
“In this elevated role, Julian will be strategically positioned to help Crunch Digital continue to stay ahead in developing solutions and web-based tools that support music licensing, music clearance, and reporting for our clients. As a company, we put a lot of effort toward facilitating revenue for our clients and the music industry, and Julian has proven since he joined us that he keeps an eye toward maximizing the outcome of the initiatives that we undertake,” said Crunch’s Keith Bernstein.
McGreevy commented “I am delighted to take on this new challenge with Keith and the team at Crunch Digital. This is an exciting time in the music industry with new frontiers opening up all the time in terms of distribution and use of music, and I look forward to enabling Crunch Digital to continue to provide the vital link between music content owners and music users in the future.”
Prior to assuming his new position, McGreevy served as Crunch Digital’s Vice President of Operations, a role he assumed in 2014 after previously working for EMI Music in a variety of finance, operational and audit roles from 1999-2014.