Partnering with Crunch Digital made a lot of sense for many reasons. First, copyright administration and reporting aren’t part of our core business or expertise, nor they should be; we are music-based app developer. Second, the team at Crunch boasts a very wide and hands-on expertise and skill set that are hard to come by from a single shop. That’s definitely a big bonus point for a startup. Last, but certainly not least, there is an unmatched level of trust from the broad industry about Keith Bernstein and his team, which allows for faster and smoother deal making with the music industry. For all those reasons, Crunch Digital services are really a no-brainer when you have a fast and tight go-to-market strategy and you understand that cutting corners with intellectual properties is just not a sustainable or responsible way to conduct business in entertainment.